Our Google Analytics training curriculum is a comprehensive lesson in getting the most out of one of the most powerful marketing analytics tools available today. From the basics of standard installation, setup and report interpretation – to advanced implementation utilizing Google’s Tag Manager and customized reporting – our GA training is constructed to give you the skills that you need to get the full value out of GA. We’ll help you tease out business insights and make a real impact on your business with GA.
What you will learn in Google Analytics Training:
- Behavior Reports: What Are My Visitors Doing?
- Acquisitions Reports: Where Is My Traffic Coming From?Most Important Metrics
- Advanced Table Filters
- Graphical Displays of Underlying Data
- Applying Secondary Dimensions to Tell a Better Story
- Where Most of Your Email, Social, and Banner Traffic is Hiding
- Campaign Tagging Strategies for Cleaner Attribution
Module 2:
- Understanding a Pageview Hit
- Google Tag Manager Basics
- Benefits of Tag Management
- Placing the Container Code
- Adding Google Analytics to Google Tag Manager
- Google Tag Manager Triggers, Variables, and Data Layer
- Event Tracking for Video, Offsite Links, PDF Downloads, and Scrolling
- Custom Dimensions to Extend your Dataset
- Cross-Device Reporting
Module 3:
- Understanding Conversion Rate and Abandonment Rate
- Aligning Your Analytics with Your KPIs
- Defining Goals for Form Submission and Length of Engagement
- Configuring Funnels to Identify Drop-Off
- Basic and Enhanced Ecommerce Tracking
- Custom Reports for Streamlined Metrics
- Dashboards
- Intelligence Alerts
- Maintaining a Timeline with Annotations
Module 4:
- Account, Property, View Hierarchy
- Clean and Subset Your Data with View Settings and Filters
- Site Search Configuration and Insights
- Consolidating Fragmented Page Reporting
- Creating Multiple Views per Property: Main, Testing, Backup
- Access Rights, Change History, and Garbage Can
- Applying Segments to Amplify Trends
- Analyzing by Audience Constituency
- Relating Behaviors to Outcomes with Page and Event Segments