Our Google Analytics training curriculum is a comprehensive lesson in getting the most out of one of the most powerful marketing analytics tools available today. From the basics of standard installation, setup and report interpretation – to advanced implementation utilizing Google’s Tag Manager and customized reporting – our GA training is constructed to give you the skills that you need to get the full value out of GA. We’ll help you tease out business insights and make a real impact on your business with GA.

What you will learn in  Google Analytics Training:

 Module 1:
  • Behavior Reports: What Are My Visitors Doing?
  • Acquisitions Reports: Where Is My Traffic Coming From?Most Important Metrics
  • Advanced Table Filters
  • Graphical Displays of Underlying Data
  • Applying Secondary Dimensions to Tell a Better Story
  • Where Most of Your Email, Social, and Banner Traffic is Hiding
  • Campaign Tagging Strategies for Cleaner Attribution

Module 2:

  • Understanding a Pageview Hit
  • Google Tag Manager Basics
  • Benefits of Tag Management
  • Placing the Container Code
  • Adding Google Analytics to Google Tag Manager
  • Google Tag Manager Triggers, Variables, and Data Layer
  • Event Tracking for Video, Offsite Links, PDF Downloads, and Scrolling
  • Custom Dimensions to Extend your Dataset
  • Cross-Device Reporting

Module 3:

  • Understanding Conversion Rate and Abandonment Rate
  • Aligning Your Analytics with Your KPIs
  • Defining Goals for Form Submission and Length of Engagement
  • Configuring Funnels to Identify Drop-Off
  • Basic and Enhanced Ecommerce Tracking
  • Custom Reports for Streamlined Metrics
  • Dashboards
  • Intelligence Alerts
  • Maintaining a Timeline with Annotations

Module 4:

  • Account, Property, View Hierarchy
  • Clean and Subset Your Data with View Settings and Filters
  • Site Search Configuration and Insights
  • Consolidating Fragmented Page Reporting
  • Creating Multiple Views per Property: Main, Testing, Backup
  • Access Rights, Change History, and Garbage Can
  • Applying Segments to Amplify Trends
  • Analyzing by Audience Constituency
  • Relating Behaviors to Outcomes with Page and Event Segments